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Made from 1/8" plastic they are slightly flexible, easy to clean with warm water and soap, and will greatly help making your mask more comfortable! Disinfectant spray, soap & water, or ionizer spray is fine for cleaning, just don't scrub them with alcohol as it may breakdown the ink :). Ends can be trimmed with scissors if you don't need the widest hooks.
Due to COVID-19, healthcare workers, first responders, grocery and food prep workers and many others on the front-line are wearing face masks from several hours to multiple shifts, day after day. The CDC even recommends everyone wear a "face cover when they have to go out in public" and some cities are mandating masks be worn in public. Masks are not going away.
A majority of masks are one-size-fits-all and are fastened behind the ears with elastic straps to hold the mask to the wearer's face. Long-term wearing is not comfortable since they cut into the ear and furthermore do not allow the mask to be adjusted. The discomfort causes workers to inadvertently touch their mask, face, and ears to briefly relieve the soreness and irritation, even though they are trying to keep their hands away from their face.